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Choose Your Vibe - Arrive Alive! Student Resources

Student Resources:
Choose Your Vibe - Arrive Alive!

The VADETS Choose Your Vibe - Arrive Alive! campaign is a social media campaign to promote healthy, alcohol free lifestyles and the avoidance of consequences to health and wellness, academic and career achievement that results from engaging in illegal underage drinking and impaired driving.

This webpage provides resources and a timeline for student ambassadors to reference throughout the campaign.

Campaign Social Media Profiles

Campaign Background

Goals

We want to engage Virginia high school juniors, seniors, and college freshman in promoting and celebrating their alcohol-free lifestyles.
We want to promote non-drinking behavior and non-drinking drivers.
We want to change the misperception of alcohol use among students.
We want the decreasing trends in youth alcohol related fatalities to continue!

Plan

Social-media savvy students will be recruited as ambassadors to help broadcast @YourVibeVa posts, tweets, and YouTube videos about preventing underage drinking and impaired driving.
Ambassadors participate in Twitter chats and post their own messages that support the campaign especially during spring break, prom, graduation, and beach week.

Recruitment

Recruitment - Session 3

Applications due June 1, 2022

Virginia high school 11-12th graders and college freshmen are encouraged to join the current ambassadors and apply to be a 2021-2022 Choose Your Vibe – Arrive Alive! Social Media Ambassador by June 1, 2022. Students can earn up to $200 or $300 per session using their social media presence to share their safe driving and alcohol-free choices. Ambassadors who participated in sessions 1-2 will automatically be enrolled in sessions that follow.

Timeline

Session 1 - #MyWinterVibe - December 5-January 29 (eight weeks)
Session 2 - #MySpringVibe - March 6-April 30 (eight weeks)
Session 3 - #MySummerVibe - June 5-July 30 (eight weeks)

AMBASSADOR REQUIREMENTS & RESPONSIBILITIES OVERVIEW

Be a Virginia high school junior or senior OR college freshman
Be a role model for promoting non-drinking behavior and non-drinking drivers
Have an active presence on social media (Twitter and/or Instagram)
Complete the ambassador training
Promote @YourVibeVA campaign messages on Twitter, Facebook, and Instagram
Post #MyWinterVibe / #MySpringVibe / #MySummerVibe (depending on session) #ArriveAlive messages from your social media account
Participate in campaign #VibeVAchat Twitter chats:

December 14 (winter theme)
March 15 (spring theme)
June 21 (summer theme)

AMBASSADOR RESOURCES

Ambassador Toolkit Document 2021-2022 (PDF) - includes responsibilities by platform and session chart (pages 4-5)

Training

High School Student Ambassador

College Freshman Student Ambassador

Documentation Forms

Download the form for your platform, enter your documentation, and upload using the submission form.

High School Social Media Ambassador - Twitter

Session 1 (Word) - Upload by January 29
Session 2 (Word) - Upload by April 30
Session 3 (Word) - Upload by July 30

High School Social Media Ambassador - Instagram

Session 1 (Word) - Upload by January 29
Session 2 (Word) - Upload by April 30
Session 3 (Word) - Upload by July 30

College Social Media Ambassador - Twitter

Session 1 (Word) - Upload by January 29
Session 2 (Word) - Upload by April 30
Session 3 (Word) - Upload by July 30

College Social Media Ambassador - Instagram

Session 1 (Word) - Upload by January 29
Session 2 (Word) - Upload by April 30
Session 3 (Word) - Upload by July 30

Campaign Events

Twitter Chats

Twitter chats happen when a group of people all tweet about a topic using a specific hashtag. Three Twitter chats are planned using the hashtag #VibeVAChat. Three ambassadors will be selected as chat leaders to post preapproved questions to the group.

December 14 (winter theme)
March 15 (spring theme)
June 21 (summer theme)

March 15 Twitter Chat Questions

Q1: Tonight’s road trip scenarios take you on a family road trip in Virginia. On a Scale of 1 (low 😑) to 10 (high 🤪), how ready are you for a spring break adventure? #VibeVaChat
Q2: Your parents asked you to help drive, but you had to take allergy medicine (thanks to the spring blooms) and are feeling drowsy. What should you do? 🌷🌳 #VibeVAChat
Q3: You arrive at your hotel and unpack your things. What is in your suitcase to help ensure you have a safe trip? 🧳 #VibeVAChat
Q4: You head down to the indoor pool with your sibling and meet some other teens on vacation. They offer you a beer from their parent’s cooler. WWYD? 😳 #VibeVAChat
Q5: You continue to hang out at the pool and are invited to dinner with your new friends. You have plans with your family and can’t go, but you see some of your new friends (who have been drinking) grabbing their keys to drive. WWYD? #VibeVAChat
Q6: You get back to the hotel room to meet up with your family for dinner. Do you tell them about what happened at the pool today? 💬 #VibeVAChat

Student Resources:Choose Your Vibe - Arrive Alive!