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Choose Your Vibe - Arrive Alive! Student Resources

Student Resources:
Choose Your Vibe - Arrive Alive!

The VADETS Choose Your Vibe - Arrive Alive! campaign is a social media campaign to promote healthy, alcohol free lifestyles and the avoidance of consequences to health and wellness, academic and career achievement that results from engaging in illegal underage drinking and impaired driving.

This webpage provides resources and a timeline for student ambassadors to reference throughout the campaign.

Campaign Social Media Profiles

Campaign Background

Goals

We want to engage Virginia high school juniors, seniors, and college freshman in promoting and celebrating their alcohol-free lifestyles.
We want to promote non-drinking behavior and non-drinking drivers.
We want to change the misperception of alcohol use among students.
We want the decreasing trends in youth alcohol related fatalities to continue!

Plan

Social-media savvy students will be recruited as ambassadors to help broadcast @YourVibeVa posts, tweets, and YouTube videos about preventing underage drinking and impaired driving.
Ambassadors participate in Twitter chats and post their own messages that support the campaign especially during spring break, prom, graduation, and beach week.

Recruitment

Recruitment - Session 1

Applications due November 30, 2022

Virginia high school 11-12th graders and college freshmen are encouraged to join the current ambassadors and apply to be a 2022-2023 Choose Your Vibe – Arrive Alive! Social Media Ambassador by November 30, 2022. Students can earn up to $200 or $300 per session using their social media presence to share their safe driving and alcohol-free choices. Ambassadors who participated in sessions 1-2 will automatically be enrolled in sessions that follow.

Timeline

Session 1 - #MyWinterVibe - December 4-January 28 (eight weeks)
Session 2 - #MySpringVibe - March 5-April 29 (eight weeks)
Session 3 - #MySummerVibe - June 4-July 29 (eight weeks)

AMBASSADOR REQUIREMENTS & RESPONSIBILITIES OVERVIEW

Be a Virginia high school junior or senior OR college freshman
Be a role model for promoting non-drinking behavior and non-drinking drivers
Have an active presence on social media (Twitter and/or Instagram)
Complete the ambassador training
Promote @YourVibeVA campaign messages on Twitter, Facebook, and Instagram
Post #MyWinterVibe / #MySpringVibe / #MySummerVibe (depending on session) #ArriveAlive messages from your social media account
Participate in campaign #VibeVAchat Twitter chats:

December 14 (winter theme)
March 15 (spring theme)
June 8 (summer theme)

AMBASSADOR RESOURCES

Ambassador Toolkit Document 2022-2023 (PDF) - includes responsibilities by platform and session chart (pages 4-5)

Training

High School Student Ambassador

College Freshman Student Ambassador

Documentation Forms

Download the form for your platform, enter your documentation, and upload using the submission form.

High School Social Media Ambassador - Twitter

Session 1 (Word) - Upload by January 28
Session 2 (Word) - Upload by April 29
Session 3 (Word) - Upload by July 29

High School Social Media Ambassador - Instagram

Session 1 (Word) - Upload by January 28
Session 2 (Word) - Upload by April 29
Session 3(Word) - Upload by July 29

College Social Media Ambassador - Twitter

Session 1 (Word) - Upload by January 28
Session 2 (Word) - Upload by April 29
Session 3 (Word) - Upload by July 29

College Social Media Ambassador - Instagram

Session 1 (Word) - Upload by January 28
Session 2 (Word) - Upload by April 29
Session 3 (Word) - Upload by July 29

Campaign Events

Twitter Chats

Twitter chats happen when a group of people all tweet about a topic using a specific hashtag. Three Twitter chats are planned using the hashtag #VibeVAChat. Three ambassadors will be selected as chat leaders to post preapproved questions to the group.

December 14 (winter theme)
March 15 (spring theme)
June 8 (summer theme)

Student Resources:Choose Your Vibe - Arrive Alive!