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Choose Your Vibe - Arrive Alive! Student Resources

Student Resources:
Choose Your Vibe - Arrive Alive!

The VADETS Choose Your Vibe - Arrive Alive! campaign is a social media campaign to promote healthy, alcohol free lifestyles and the avoidance of consequences to health and wellness, academic and career achievement that results from engaging in illegal underage drinking and impaired driving.

This webpage provides resources and a timeline for student ambassadors to reference throughout the campaign.

Campaign Social Media Profiles

Campaign Background

Goals

We want to engage Virginia high school juniors, seniors, and college freshman in promoting and celebrating their alcohol-free lifestyles.
We want to promote non-drinking behavior and non-drinking drivers.
We want to change the misperception of alcohol use among students.
We want the decreasing trends in youth alcohol related fatalities to continue!

Plan

Social-media savvy students will be recruited as ambassadors to help broadcast @YourVibeVa posts, tweets, and YouTube videos about preventing underage drinking and impaired driving.
Ambassadors participate in Twitter chats and post their own messages that support the campaign especially during spring break, prom, graduation, and beach week.

Recruitment

Recruitment - Session 3

Applications due June 1, 2022

Virginia high school 11-12th graders and college freshmen are encouraged to join the current ambassadors and apply to be a 2021-2022 Choose Your Vibe – Arrive Alive! Social Media Ambassador by June 1, 2022. Students can earn up to $200 or $300 per session using their social media presence to share their safe driving and alcohol-free choices. Ambassadors who participated in sessions 1-2 will automatically be enrolled in sessions that follow.

Timeline

Session 1 - #MyWinterVibe - December 5-January 29 (eight weeks)
Session 2 - #MySpringVibe - March 6-April 30 (eight weeks)
Session 3 - #MySummerVibe - June 5-July 30 (eight weeks)

AMBASSADOR REQUIREMENTS & RESPONSIBILITIES OVERVIEW

Be a Virginia high school junior or senior OR college freshman
Be a role model for promoting non-drinking behavior and non-drinking drivers
Have an active presence on social media (Twitter and/or Instagram)
Complete the ambassador training
Promote @YourVibeVA campaign messages on Twitter, Facebook, and Instagram
Post #MyWinterVibe / #MySpringVibe / #MySummerVibe (depending on session) #ArriveAlive messages from your social media account
Participate in campaign #VibeVAchat Twitter chats:

December 14 (winter theme)
March 15 (spring theme)
June 21 (summer theme)

AMBASSADOR RESOURCES

Ambassador Toolkit Document 2021-2022 (PDF) - includes responsibilities by platform and session chart (pages 4-5)

Training

High School Student Ambassador

College Freshman Student Ambassador

Documentation Forms

Download the form for your platform, enter your documentation, and upload using the submission form.

High School Social Media Ambassador - Twitter

Session 1 (Word) - Upload by January 29
Session 2 (Word) - Upload by April 30
Session 3 (Word) - Upload by July 30

High School Social Media Ambassador - Instagram

Session 1 (Word) - Upload by January 29
Session 2 (Word) - Upload by April 30
Session 3 (Word) - Upload by July 30

College Social Media Ambassador - Twitter

Session 1 (Word) - Upload by January 29
Session 2 (Word) - Upload by April 30
Session 3 (Word) - Upload by July 30

College Social Media Ambassador - Instagram

Session 1 (Word) - Upload by January 29
Session 2 (Word) - Upload by April 30
Session 3 (Word) - Upload by July 30

Campaign Events

Twitter Chats

Twitter chats happen when a group of people all tweet about a topic using a specific hashtag. Three Twitter chats are planned using the hashtag #VibeVAChat. Three ambassadors will be selected as chat leaders to post preapproved questions to the group.

December 14 (winter theme)
March 15 (spring theme)
June 21 (summer theme)

June 21 Twitter Chat Questions

Q1: It’s time to kick-off summer vacation and say goodbye to another school year! What is on your agenda this summer? #VibeVAChat
Q2: Tonight’s scenarios take us through some of these goals - starting with a new summer job! On your drive to your first Monday at work, your friends & family keep calling & texting to wish you good luck. How can you limit distractions and make it safely to work? #VibeVAChat
Q3: When you get home from your first day at work, you are exhausted and want to take a nap. However, your parents need you to drive and pick up dinner for your family. What should you do? #VibeVAChat
Q4: You make it to Friday! Your new coworkers invited you to a party. What is your plan to ensure you have safe transportation to and from the party? #VibeVAChat
Q5: You get to the party and quickly realize that no parents are home. One of your new coworkers (and your ride) pour themselves a and offer you one. What do you do? #VibeVAChat
Q6: Thanks to your safe decision to leave the party, you avoided potential charges, stayed healthy, and will keep your new paycheck in your bank account. What will you be spending your savings on at the end of the summer thanks to your safe choices? #VibeVAChat

Student Resources:Choose Your Vibe - Arrive Alive!